Who is this course for?
This course is for you if: 🌳 You're a citizen who wants to engage meaningfully with what's being built in your community 👷♂️ You work in planning, architecture, development, or local government and want a framework to advocate for better design 🏠 You care about housing and density but want it done well, not just done 🎓 You're a student sensing that something's missing from your formal education 🏛️ You simply love cities and want to understand why some places feel alive and others don't
Gain the language to explain why some places work and others don’t
No more vague feelings you can't explain. You'll have the vocabulary, the evidence, and the confidence to critique proposals and offer alternatives.
Master what most schools won't teach
Learn the fundamentals of beauty, human scale, and what actually makes places livable and popular according to data. This course covers the time-tested principles that created the world's most beloved cities.
Join an exclusive community of like minded placemakers
Connect with 350+ architects, planners, developers, advocates, and enthusiasts across 30+ countries who believe cities can be beautiful again. Ask questions, share wins, and find your people in the Town Square.
The most affordable introduction to the world of beautiful, long-lasting architecture & urban design
A single university continuing education course runs $1,500–3,000. A weekend at CNU or an APA conference costs $600+ before travel. This course has over 40 lessons, lifetime access, and a global community for a fraction of the price. And unlike a conference, you can revisit it forever.
Join before the January cohort closes
Join 350+ students in the next cohort. ✓ 14-day money-back guarantee · ✓ Lifetime access · ✓ Live Q&A included
The Knowledge That's Missing From Modern Citymaking
Too much of what gets built today feels uninspired, generic, and disconnected from what people truly value. No wonder so many resist new development. If our cities are to flourish, we must create places people cherish and safeguard the distinctive qualities that make beloved places unique. Yet in much of today’s planning, development, and architecture education, the fundamentals of livability, human scale, and beauty are sidelined. We’ve lost a shared understanding of what makes places truly enduring, healthy, and popular. That’s why we created The Aesthetic City Academy.
What You'll Be Able To Do
Articulate the principles behind enduring places
Study research-backed patterns around human scale, street life, and how buildings shape a place, and gain a framework to evaluate different places and projects.
Build architectural literacy
Become familiar with the basic elements of traditional architecture. Learn how proportions, openings, materials, and details work together to shape how a building is perceived.
Practice sketching and observation
Use simple drawing and field observation to slow down, notice form and scale, and better understand what you see in the built environment.
Understand the historic forces that shaped cities, past and present.
Learn about the key figures and movements in contemporary traditional architecture and urbanism.
Find your place in the wider effort to shape healthier, more human cities.
The Curriculum
-
1
Start Here
-
(Included in full purchase)
Welcome!
-
(Included in full purchase)
Meet Ruben
-
(Included in full purchase)
Course Overview & Goals
-
(Included in full purchase)
How to Flow Through This Course
-
(Included in full purchase)
Support & FAQs
-
(Included in full purchase)
Disclaimer
-
(Included in full purchase)
-
2
Module 1: Understanding Cities, Past to Present
-
(Included in full purchase)
Introduction
-
(Included in full purchase)
1. On Making Places & Cities
-
(Included in full purchase)
On Making Places & Cities - Quiz
-
(Included in full purchase)
2. What Makes a City Successful?
-
(Included in full purchase)
What Makes a City Successful - Quiz
-
(Included in full purchase)
3. Issues Today
-
(Included in full purchase)
Issues Today - Quiz
-
(Included in full purchase)
4. On Urban Planning & Design
-
(Included in full purchase)
On Urban Planning & Design - Quiz
-
(Included in full purchase)
5. Urban Form
-
(Included in full purchase)
Urban Form - Quiz
-
(Included in full purchase)
6. History of Cities 1 - Premodern Cities
-
(Included in full purchase)
Premodern Cities - Quiz
-
(Included in full purchase)
7. History of Cities 2 - The Industrial City
-
(Included in full purchase)
The Industrial City - Quiz
-
(Included in full purchase)
8. History of Cities 3 - City Beautiful
-
(Included in full purchase)
City Beautiful - Quiz
-
(Included in full purchase)
9. History of Cities 4 - The Garden City
-
(Included in full purchase)
The Garden City - Quiz
-
(Included in full purchase)
10. History of Cities 5 - American Car Suburbs
-
(Included in full purchase)
American Car Suburbs - Quiz
-
(Included in full purchase)
11. History of Cities 6 - Modernism
-
(Included in full purchase)
Modernism - Quiz
-
(Included in full purchase)
12. The Return of Traditional Urbanism
-
(Included in full purchase)
The Return of Traditional Urbanism - Quiz
-
(Included in full purchase)
-
3
Module 2: Timeless Principles of Urban Design
-
(Included in full purchase)
Introduction
-
(Included in full purchase)
1. Walkability
-
(Included in full purchase)
Walkability - Quiz
-
(Included in full purchase)
2. Human Scale
-
(Included in full purchase)
Human Scale - Quiz
-
(Included in full purchase)
3. Mixed-Use
-
(Included in full purchase)
Mixed-Use - Quiz
-
(Included in full purchase)
4. Gentle Density
-
(Included in full purchase)
Gentle Density - Quiz
-
(Included in full purchase)
5. Enclosure
-
(Included in full purchase)
Enclosure - Quiz
-
(Included in full purchase)
6. Connectivity
-
(Included in full purchase)
Connectivity - Quiz
-
(Included in full purchase)
7. Sustainability
-
(Included in full purchase)
Sustainability Quiz
-
(Included in full purchase)
8. Integration of Nature
-
(Included in full purchase)
Integration of Nature - Quiz
-
(Included in full purchase)
9. Beauty
-
(Included in full purchase)
Beauty - Quiz
-
(Included in full purchase)
10. Sense of Place
-
(Included in full purchase)
Sense of Place - Quiz
-
(Included in full purchase)
Exercise: Observation
-
(Included in full purchase)
-
4
Module 3: Traditional Architecture
-
(Included in full purchase)
Introduction
-
(Included in full purchase)
1. Traditional Architecture 101
-
(Included in full purchase)
Traditional Architecture 101 - Quiz
-
(Included in full purchase)
Exercise: Drawing 101
-
(Included in full purchase)
Exercise: Shading 101
-
(Included in full purchase)
2. Vernacular Building
-
(Included in full purchase)
Vernacular Building - Quiz
-
(Included in full purchase)
Exercise: Sketching a Building Elevation
-
(Included in full purchase)
3. Introduction to Classical Architecture
-
(Included in full purchase)
Classical Architecture - Quiz
-
(Included in full purchase)
4. Architectural Literacy
-
(Included in full purchase)
Architectural Literacy - Quiz
-
(Included in full purchase)
5. A Deep Dive into Classical Architecture
-
(Included in full purchase)
Classical Architecture: A Deep Dive - Quiz
-
(Included in full purchase)
6. Other Elements of Classical Architecture
-
(Included in full purchase)
Other Elements of Classical Architecture - Quiz
-
(Included in full purchase)
-
5
Module 4: Core City Elements
-
(Included in full purchase)
Introduction
-
(Included in full purchase)
1. Blocks
-
(Included in full purchase)
Blocks - Quiz
-
(Included in full purchase)
2. Buildings
-
(Included in full purchase)
Buildings - Quiz
-
(Included in full purchase)
3. Streets
-
(Included in full purchase)
Streets - Quiz
-
(Included in full purchase)
4. Detailing
-
(Included in full purchase)
Detailing - Quiz
-
(Included in full purchase)
5. Transition Spaces
-
(Included in full purchase)
Transition Spaces - Quiz
-
(Included in full purchase)
6. Plazas, Squares & Courtyards
-
(Included in full purchase)
Plazas, Squares & Courtyards - Quiz
-
(Included in full purchase)
7. Parks and Gardens
-
(Included in full purchase)
Parks and Gardens - Quiz
-
(Included in full purchase)
-
6
Conclusion and Next Steps
-
(Included in full purchase)
Recap & Final Thoughts
-
(Included in full purchase)
We'd Love Your Feedback!
-
(Included in full purchase)
Share Your Experience
-
(Included in full purchase)
Continued Education
-
(Included in full purchase)
What Our Students Are Saying
A truly inspiring course. It gave me a systematic way to understand how the urban environment influences my well being. It confirmed the "gut feeling" I had before about many places - but now I am able to explain it.
Hamburg, Germany
I was hesitant to buy the course at first, coming from an entirely unrelated professional background, but I can now say it is worth every penny and I recommend it without any reservation. It was so captivating that I watched the entire course within 2 days and I look forward to revisiting it in the future. I have already learnt how I can put my finger on/describe why a place feels off, or great. Thank you for producing this course!
Germany
The course has exceeded my expectations and I am happy that I have received value for money despite the fact that I have closely followed the video from your parent channel. I did not expect to receive so much history and psychology in what appears to be a course on aesthetics and architecture. I look forward to encouraging a return (with modern technological assistance where appropriate) to this very wise form of urban and town planning. Wow! What a deep dive and I still have one module to go, Thanks to Ruben and all at Aesthetic City.
Ireland
This course is everything you ever wanted to know about traditional architecture and urbanism but were too afraid to ask. It's accessible yet insightful, comprehensive but also detailed. From cornices to city blocks, this course has what you need to understand buildings and cities.
Berlin
I have thoroughly enjoyed coming back to my architecture studies after thirty years through this course. It is true that parts of the architecture school are disappointing because the old knowledge of designing and building was/is not taught. I highly recommend this course for anyone who is frustrated by the ugly buildings built everywhere that disturb the peace of a place, and wonder if today's society can still build places that are aesthetically pleasing to most. The course highlights the key elements that traditional masters used to design such places. The importance of beautiful public art/architecture cannot be underestimated, and more people should demand it. This course was very informative and worth every dollar spent.
Victoria, Australia
As a result of this course, I feel like I can engage in much more informed conversations with local councils and planners. I live in a small rural town of around 30,000 in Australia. There are a lot of changes planned as they seeks to double the population. This program has given me the courage to fight for it to be done in the best possible way. Thank you.
Australia
I've always been interested in architecture and have been wanting to go back to school for urban design. This was a great introductory course that gives so much information in one package. It has helped me see what I truly want to focus in and strengthened my resolve to pivot into the sector.
O'ahu, Hawaii
As a developer from Macedonia, where this is seen purely as business and modernism is the only socially acceptable form of architecture, this course has been a breath of fresh air and a well of knowledge for me. I am currently applying a lot of the principles that I have learned from this course to my current project and I hope to only improve upon my knowledge. Thank you Mr. Hanssen for this highly knowledgeable and immersive experience!
Macedonia
My name is Homa, and I am a Planner based in Ottawa. I truly enjoyed this course and found it to be both highly interactive and engaging. The material was presented in a clear, well-structured, and thoughtfully organized way, which made it easy to follow and absorb a wide range of concepts. It was a valuable learning experience that I would highly recommend to other planning professionals looking to strengthen their knowledge in urban design.
Ottawa
As an architect trained in a modernist school, I used to believe that progress in design was only measured by innovation and technology. This course challenged that assumption and opened my eyes to an entirely different way of understanding architecture and urbanism, one grounded in human dignity, beauty, and purpose. What makes it truly special is how clearly it explains why some cities nurture community and joy, while others isolate and exhaust us. It gives you the tools to understand the timeless principles behind places that endure, and the humility to see where our discipline lost its way. Seeing so many people engaged in this movement fills me with hope. It reminds me that there’s a growing desire for cities that are not only efficient, but meaningful, places that bring people together and stand the test of time.
This video series is outstanding. I can’t think of another source which combines the topics many of us are so passionate about in one place – urban design, placemaking and architecture – and presents it so thoroughly, so enjoyably and yet right to the point. A huge well done to Ruben and his team!
London
I have no background in architecture, drafting or construction, but all of the videos are so thorough and easy to understand that it is truly a joy to sit down in the evening with a warm tea, and do a few lessons followed by the quiz after. A truly educational course for everyone from studied architects to city planners and enthusiasts alike. Bravo!
South Australia
This is an excellent course. Ruben guides you in a rapid but very dense way in short lessons. I recommend it to anyone with a general interest in architectural and city planing. Especially i recommend this course as a "must-do" if you are thinking about Architectural studies.
Green building consultant and CEO. EVER BYGG AB, Sweden
If you're looking to get a gist of the basics of good designs for places or are going to be in a position to be developing land, I'd say this course is mandatory. It has answered all of my questions and more, while being at an affordable price for the information gathered. To be clear, my goal in this course was to learn about the reasons for more classical architecture and how to design them. I also wanted to understand the differences between where I grew up, The Commonwealth Of Pennsylvania and The State Of Mississippi, in terms of architecture and planning. Truly 10/10. TL;DR: Just DO it.
Mississipi
This course provides valuable insight into core principles of urban planning and design that are still frequently overlooked, yet have been validated over many generations. I believe that an increasing number of architecture schools will integrate this crucial subject into their curricula, helping to train professionals and make the creation of better places a standard practice.
Meet Ruben Hanssen
Urbanist, researcher and founder of The Aesthetic City. I've spent the last decade obsessed with one question: why do some places feel alive while others feel dead? The search for answers led to studying Urban Planning at the University of Amsterdam, Urbanism at TU Delft, conducting 50+ interviews with leading architects and urbanists, and travels studying new traditional projects and historic places that have worked for centuries. This course distills all of it. It's the framework I wish I'd been taught in school. Whether you're a professional or simply someone who cares about the places we live, I built this to be clear, useful, and worth your time.
FAQs
❓ Do I need a background in architecture or urbanism? ✳️ No. This course is designed to be accessible without being simplistic. Core ideas are clearly explained using visuals and real-world examples, making it valuable for both curious citizens and professionals looking to deepen their understanding. ❓ How is this different from the free YouTube videos? ✳️ The YouTube channel introduces ideas and examples. This course goes much deeper through materials never shown on Youtube, covering principles, history, and practical tools in a clear, structured framework. ❓ How does this help me professionally? ✳️ You'll gain the vocabulary and evidence to evaluate designs, critique proposals, and advocate for better places — whether in client meetings, council discussions, or your own projects. Several students have told us it changed how colleagues and stakeholders respond to their ideas. ❓ What if it's not right for me? ✳️ We offer a 14-day money-back guarantee. If the course doesn't meet your expectations, email [email protected] for a full refund. ❓ How long will I have access? ✳️ Lifetime. Once you enroll, the course is yours forever. Including any updates we add. ❓ Are there live sessions? ✳️ Yes. We host occasional live Q&A sessions with Ruben in our community. All sessions are recorded if you can't attend live. ❓ What's included? ✳️ 40+ video lessons, quizzes, sketching exercises, downloadable resources, and access to our private community forum, the Town Square.
Finally have the words & knowledge to fight for better places
Join 350+ students in the next cohort. ✓ 14-day money-back guarantee · ✓ Lifetime access · ✓ Live Q&A included